Percentage off, amount off, or fixed price: which discount to use on Shopify
3 min read
When you set up a sale, the first decision is how to express the discount. SunDial gives you three options — a percentage off, a fixed amount off, or a fixed sale price — and each suits a different kind of promotion.
Percentage off
A percentage applies the same proportion to every product, whatever its price. '20% off' takes more off a $100 item than a $10 one, which keeps the discount feeling fair across a varied catalog. It's the natural choice for storewide or collection-wide sales like Black Friday.
Fixed amount off
A fixed amount — '$10 off' — takes the same cash value off each product. It lands best when your products are priced similarly, and it reads as a bigger deal on lower-priced items. Watch it on cheap products, where a flat amount can cut deep into margin.
Fixed sale price
A fixed price sets every product in the sale to the same number — 'everything $29'. It's perfect for clearance tables, bundles, and doorbuster deals where a round price is the headline. Because it ignores the original price, use it on a group of products that belong at the same price point.
- Storewide or mixed-price sale → percentage off.
- Similarly priced products → a fixed amount off.
- Clearance or a headline price point → a fixed sale price.
All three discount types are built in — and every sale reverts automatically. SunDial is free on the Shopify App Store.
Install free on ShopifyFrequently asked
What discount types can SunDial apply?
A percentage off, a fixed amount off, or a fixed sale price. You choose per sale, for products or whole collections.
Which discount type is best for a storewide sale?
A percentage off usually works best storewide, because it scales fairly across products at different price points.